#HERSTORY is dedicated to celebrating game-changers across the sport industry who are committed to driving positive change. We aimto amplify the stories and perspectives of women working in sport around the world.

To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.

#HERSTORY

FIND A HERSTORY

Changing the Narrative in Sport Changing the Narrative in Sport

MONA YEGANEGI

“I have always pushed beyond the limit, refusing to be ordinary, and have demonstrated boldness and resilience in achieving my goals. My goal has been to support the growth of women and young individuals, and advocate for fairness, always standing up after every challenge. Of which there have been many.” - Mona Yeganegi

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Oceania Changing the Narrative in Sport Oceania Changing the Narrative in Sport

TINA KEOWN

“By sharing my experiences and advocating for positive change within my own industry, I hope to inspire future generations of women to pursue their dreams and challenge the gender barriers that still persist in sports. I aim to lead by example, demonstrating the importance of resilience, perseverance, and courage in the face of adversity.” - Tina Keown

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

PRITTI LAMAISON

“I aim to illustrate a journey defined by countless re-starts, moving each time into a new field, building from the ground up a new strategic innovation in the sports industry. The message I want to leave behind is one of resilience and the power of strategic vision, demonstrating how cultivating strong relationships and optimising resources can lead to remarkable achievements and lasting impact.” - Pritti Lamaison

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South America Changing the Narrative in Sport South America Changing the Narrative in Sport

GABRIELA VEGA BRUCH

"We must set aside gender, social class, nationality, abilities, and disabilities. The sky's the limit, and to reach it, you only need dedication and love." - Gabriela Vega Bruch

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Oceania Changing the Narrative in Sport Oceania Changing the Narrative in Sport

CLARE HANLON

“Have fun and enjoy the ride; there is no straight path along your journey” - Clare Hanlon

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

REBECCA WARDELL

“You don't necessarily have to have studied sport or have been an athlete in order to work in sport. If you're passionate about sport and the benefits it can have in society, then any transferable skills can be applied in the sport industry.” - Rebecca Wardell

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

GAME MOTHIBI

“My journey has been challenging, hard, yet incredibly fun and amazing. From being a shy table tennis player and a passionate teacher who left her job with no fall back plan, to pursuing her love for sports, to thriving as a woman in a male-dominated sports administration, I've never stopped pushing forward.” - Game Mothibi

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

CATHERINE CANALES

“Our self-imposed limitations often hold us back from extraordinary experiences.” - Catherine Canales

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

LILAMANI de SOYSA

“My parents and sports teachers in school (in Sri Lanka) encouraged my passion and need for sport and physical activity, as well as all the men and women who have supported me in myriad ways.” - Lilamani de Soysa

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

LÉNA CURTET

“Because men and women have different sensitivities, it's important that all genders are represented to try to achieve the most balanced and fair leadership possible.” - Léna Curtet

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

ANA JELUSIC, OLY

“Time after time, women have proven that gender is just one piece of the puzzle that makes them who they are. It doesn't set the boundaries for what you can achieve.” - Ana Jelusic, OLY

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

SARAH CRUMBACH

“Successful women support each other and build strong networks. Having more than one woman in a meeting room is a crucial step to going beyond individual success and building a better sports industry for all.” - Sarah Crumbach

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

SOPHIA PAPAMICHALOPOULOS

“There's always a path; you just need the determination and creativity to discover it, and the courage to walk it. Once you reach your destination, you pave the way for other women to follow.” - Sophia Papamichalopoulos

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

LOMBE MWAMBWA

“Be ungovernable in the face of unfair stereotypes or biases wielded to exclude you from a space you wish to be in.” - Lombe Mwambwa

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

ALYSSA LAGONIA

“I saw women playing football on television. I knew who the players were. I collected all the memorabilia and during the 1999 FIFA Women’s World Cup Final, a decision crystallised within me: I wanted to make playing football my life's pursuit.” - Alyssa Lagonia

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

ANNA SEROVA

“To get anything you have to fight for it.’ That’s the path of almost all women. But I sincerely hope that soon we will have to fight less.” - Anna Serova

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

MARELY FLORES

“Prepare as best as you can and capitalise your resources to achieve your goals, persevere and be patient.” - Marely Flores

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

NADINE BLANCHARD

“Anything is possible when you know what you want to do, and give yourself the means to achieve it” - Nadine Blanchard

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Europe Changing the Narrative in Sport Europe Changing the Narrative in Sport

THAYSSA PLUM

“We need to keep believing in ourselves, continue to fight for more opportunities, and always support each other.” - Thayssa Plum

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THE STORY OF #HERSTORY

#Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.
As part of this event, we decided to share the stories of women working in sport. Our goal is to challenge stereotypes, increase representation, and celebrate the achievements of women in sport worldwide. So to do this, we issued a call for nominations on our channels, inviting people to nominate inspirational women in sport in Switzerland. Within 36 hours, we received over 80 nominations, so we knew we were on to something! People want to hear from women in sport. From March to May, we received 152 nominations and shared the stories of 26 women.
To further amplify these women's stories, we organised an exhibition at our Changing the Narrative event, and the feedback was so great that we got another idea... We decided to take #HerStory global! Following the event, and with the help of the England football legend, Jill Scott, we opened up #HerStory to international nominations. So far we have received nominations for 300+ women across 35+ countries. We are committed to reaching out to each of these women working in sport to see if they would like to share their story and perspectives. 
We love hearing from these women and learning about their journeys. If you know any inspirational women working in sport, please nominate them using the button below. Thank you for being a Game-Changer!