#HERSTORY is dedicated to celebrating game-changers across the sport industry who are committed to driving positive change. We aimto amplify the stories and perspectives of women working in sport around the world.

To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.

#HERSTORY

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FIND A HERSTORY

Changing the Narrative in Sport 12/3/24 Changing the Narrative in Sport 12/3/24

SAMANTHA MIYANDA

“Inequality inspired me to get into sport leadership, so that many other young girls would not experience what I did.” - Samantha Miyanda

Changing the Narrative in Sport 10/23/24 Changing the Narrative in Sport 10/23/24

JULIA FERREIRA GOMES

“I aim to support the active inclusion of gender-diverse athletes and champion gender diversity in sport for development, a goal that strongly aligns with the United Nations Sustainable Development Goal for gender equality. I believe that embracing gender diversity is integral to achieving true gender equity.” - Julia Ferreira Gomes

Changing the Narrative in Sport 6/21/24 Changing the Narrative in Sport 6/21/24

GAME MOTHIBI

“My journey has been challenging, hard, yet incredibly fun and amazing. From being a shy table tennis player and a passionate teacher who left her job with no fall back plan, to pursuing her love for sports, to thriving as a woman in a male-dominated sports administration, I've never stopped pushing forward.” - Game Mothibi

Changing the Narrative in Sport 6/11/24 Changing the Narrative in Sport 6/11/24

SOPHIA PAPAMICHALOPOULOS

“There's always a path; you just need the determination and creativity to discover it, and the courage to walk it. Once you reach your destination, you pave the way for other women to follow.” - Sophia Papamichalopoulos

Changing the Narrative in Sport 6/11/24 Changing the Narrative in Sport 6/11/24

LOMBE MWAMBWA

“Be ungovernable in the face of unfair stereotypes or biases wielded to exclude you from a space you wish to be in.” - Lombe Mwambwa

Changing the Narrative in Sport 5/30/24 Changing the Narrative in Sport 5/30/24

DIANA YONAH

“Through compelling narratives and diverse perspectives, we can challenge traditional gender norms and stereotypes, ultimately fostering a more inclusive and equitable sports environment.” - Diana Yonah

Changing the Narrative in Sport 5/29/24 Changing the Narrative in Sport 5/29/24

ELIZAVETA BRACHT-TISCHENKO, OLY

“Every woman in the field has a unique story to tell, and it is crucial that these stories are not only heard, but celebrated.” - Elizaveta Bracht-Tischenko, OLY

#Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.

As part of this event, we decided to share the stories of women working in sport. Our goal is to challenge stereotypes, increase representation, and celebrate the achievements of women in sport worldwide. So to do this, we issued a call for nominations on our channels, inviting people to nominate inspirational women in sport in Switzerland. Within 36 hours, we received over 80 nominations, so we knew we were on to something! People want to hear from women in sport. From March to May, we received 152 nominations and shared the stories of 26 women.

To further amplify these women's stories, we organised an exhibition at our Changing the Narrative event, and the feedback was so great that we got another idea... We decided to take #HerStory global! Following the event, and with the help of the England football legend, Jill Scott, we opened up #HerStory to international nominations. So far we have received nominations for 300+ women across 35+ countries. We are committed to reaching out to each of these women working in sport to see if they would like to share their story and perspectives.

We love hearing from these women and learning about their journeys. If you know any inspirational women working in sport, please nominate them using the button below. Thank you for being a Game-Changer!