#HERSTORY is dedicated to celebrating game-changers across the sport industry who are committed to driving positive change. We aimto amplify the stories and perspectives of women working in sport around the world.

To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.

#HERSTORY

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Changing the Narrative in Sport 10/29/24 Changing the Narrative in Sport 10/29/24

PARISSA SAFAI

“To those who may sometimes feel like an imposter as a leader in sport, my advice is: when you feel like an imposter, pause and remember that you are working in a system and institution that too often tells female leaders they do not belong in sport leadership. It is not you. You do belong and imposter syndrome is a waste of your energy, your brilliance, and time.” - Parissa Safai

Changing the Narrative in Sport 7/16/24 Changing the Narrative in Sport 7/16/24

MEGAN REUTER

“It’s crucial to spend time learning about yourself outside of athletics. Most importantly, remember that you are more than your sport.” - Megan Reuter

Changing the Narrative in Sport 6/2/24 Changing the Narrative in Sport 6/2/24

CLARENCE PEREZ DIAZ

“I am constantly inspired by my current colleagues and friends who are trying to make changes and strive for excellence in their respective areas” - Clarence Perez Diaz

Changing the Narrative in Sport 6/1/24 Changing the Narrative in Sport 6/1/24

CAROLINE HESSE-AHUMADA

“No matter how big or long the climb is, make the first step and you will find a way.” - Carolina Hesse-Ahumada

#Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.

As part of this event, we decided to share the stories of women working in sport. Our goal is to challenge stereotypes, increase representation, and celebrate the achievements of women in sport worldwide. So to do this, we issued a call for nominations on our channels, inviting people to nominate inspirational women in sport in Switzerland. Within 36 hours, we received over 80 nominations, so we knew we were on to something! People want to hear from women in sport. From March to May, we received 152 nominations and shared the stories of 26 women.

To further amplify these women's stories, we organised an exhibition at our Changing the Narrative event, and the feedback was so great that we got another idea... We decided to take #HerStory global! Following the event, and with the help of the England football legend, Jill Scott, we opened up #HerStory to international nominations. So far we have received nominations for 300+ women across 35+ countries. We are committed to reaching out to each of these women working in sport to see if they would like to share their story and perspectives.

We love hearing from these women and learning about their journeys. If you know any inspirational women working in sport, please nominate them using the button below. Thank you for being a Game-Changer!