#HERSTORY is dedicated to celebrating game-changers across the sport industry who are committed to driving positive change. We aimto amplify the stories and perspectives of women working in sport around the world.

To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.

#HERSTORY

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Changing the Narrative in Sport 8/30/24 Changing the Narrative in Sport 8/30/24

SUSAN ALBERTI AC

"My sports journey began in the 1950s when, as a young woman, I would go with my brother to watch the Footscray Football Club play every second Saturday afternoon at a suburban football ground in Melbourne’s west. From those afternoons, I fell in love with the Club and the game of Australian Rules Football, leading me to volunteer my time in various roles." - Susan Alberti AC

Changing the Narrative in Sport 7/30/24 Changing the Narrative in Sport 7/30/24

JULES HAY

“Currently, I am coaching U14 boys in an Australian Rules Football league. I believe having a woman coach normalises women in these roles and helps teenage boys develop respect for women. They respect me for my knowledge of the game, not just because I am a woman.” - Jules Hay

Changing the Narrative in Sport 7/19/24 Changing the Narrative in Sport 7/19/24

FELICITY GEORGE

“There is still a perception that women's sport should be marketed to women, but that is not the case. While the female audience percentage does increase for women's sport, at the end of the day it is people who have an interest in sport who are the most likely to consume it - so let's not forget that!” - Felicity George

Changing the Narrative in Sport 7/8/24 Changing the Narrative in Sport 7/8/24

TINA KEOWN

“By sharing my experiences and advocating for positive change within my own industry, I hope to inspire future generations of women to pursue their dreams and challenge the gender barriers that still persist in sports. I aim to lead by example, demonstrating the importance of resilience, perseverance, and courage in the face of adversity.” - Tina Keown

Changing the Narrative in Sport 6/24/24 Changing the Narrative in Sport 6/24/24

CLARE HANLON

“Have fun and enjoy the ride; there is no straight path along your journey” - Clare Hanlon

#Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.

As part of this event, we decided to share the stories of women working in sport. Our goal is to challenge stereotypes, increase representation, and celebrate the achievements of women in sport worldwide. So to do this, we issued a call for nominations on our channels, inviting people to nominate inspirational women in sport in Switzerland. Within 36 hours, we received over 80 nominations, so we knew we were on to something! People want to hear from women in sport. From March to May, we received 152 nominations and shared the stories of 26 women.

To further amplify these women's stories, we organised an exhibition at our Changing the Narrative event, and the feedback was so great that we got another idea... We decided to take #HerStory global! Following the event, and with the help of the England football legend, Jill Scott, we opened up #HerStory to international nominations. So far we have received nominations for 300+ women across 35+ countries. We are committed to reaching out to each of these women working in sport to see if they would like to share their story and perspectives.

We love hearing from these women and learning about their journeys. If you know any inspirational women working in sport, please nominate them using the button below. Thank you for being a Game-Changer!