#HERSTORY is dedicated to celebrating game-changers across the sport industry who are committed to driving positive change. We aimto amplify the stories and perspectives of women working in sport around the world.
To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.
#HERSTORY
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VANESSA FROST-PIEDRAHITA
“For women aspiring to work in the sports industry, take pride in your work and embrace opportunities with confidence. If an opportunity presents itself, lean in—it might just change your career.” - Vanessa Frost-Piedrahita
SAM IANNOTTI
“As a former rugby player, I've been truly inspired by the USA Women's Rugby 7s Olympic Team and Ilona Maher for breaking barriers and demonstrating that women can be both fierce and beautiful without conforming to traditional beauty standards." - Sam Iannotti
PERIS MUKOKO-WANYAGA
“Coming from a background where women in rugby were largely underrepresented, I’ve made it my mission to break down barriers and create pathways for more women to thrive—not just as players, but as referees, coaches, and leaders.” - Peris Mukoko-Wanyaga
YAIMA PAYNE
"Follow your dreams, and don’t give up. Even when the situations you face are very challenging, remember that the strongest fighters face the toughest battles." - Yaima Payne
ADAMA JARJU
"I started Yakarr Football Academy because I wanted to play football on my birthday, but there were no tournaments for women and girls where I live. Now we run a women’ and girls’ tournament every year and I run weekly sessions for girls in my community.” - Adama Jarju
THUBAELIHLE SIBANDA
"I’m passing a message that women do belong on the sports field and in any field that they choose, and that sometimes it might not seem like people like us do not exist, but when you search hard enough you will find someone that can inspire you to push towards your goals and to be part of the change makers too.” - Thubaelihle Sibanda
TANIA TEOH
“There were many naysayers when I chose to build my career in sports, but I decided to listen to my gut and focus on what I truly believe in: ‘Sports & Myself’. Eventually, the naysayers turned into YAY-sayers.” - Tania Teoh
EMMA DOYLE
“I'm just an ordinary girl who has done exceptional things by taking action, addressing injustices, and speaking my truth.” - Emma Doyle
TINA KEOWN
“By sharing my experiences and advocating for positive change within my own industry, I hope to inspire future generations of women to pursue their dreams and challenge the gender barriers that still persist in sports. I aim to lead by example, demonstrating the importance of resilience, perseverance, and courage in the face of adversity.” - Tina Keown
THE STORY OF #HERSTORY
#Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.As part of this event, we decided to share the stories of women working in sport. Our goal is to challenge stereotypes, increase representation, and celebrate the achievements of women in sport worldwide. So to do this, we issued a call for nominations on our channels, inviting people to nominate inspirational women in sport in Switzerland. Within 36 hours, we received over 80 nominations, so we knew we were on to something! People want to hear from women in sport. From March to May, we received 152 nominations and shared the stories of 26 women.To further amplify these women's stories, we organised an exhibition at our Changing the Narrative event, and the feedback was so great that we got another idea... We decided to take #HerStory global! Following the event, and with the help of the England football legend, Jill Scott, we opened up #HerStory to international nominations. So far we have received nominations for 300+ women across 35+ countries. We are committed to reaching out to each of these women working in sport to see if they would like to share their story and perspectives. We love hearing from these women and learning about their journeys. If you know any inspirational women working in sport, please nominate them using the button below. Thank you for being a Game-Changer!