#HERSTORY is dedicated to celebrating game-changers across the sport industry who are committed to driving positive change. We aimto amplify the stories and perspectives of women working in sport around the world.

To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.

#HERSTORY

NOMINATE HERE

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FIND A HERSTORY

Changing the Narrative in Sport 7/23/24 Changing the Narrative in Sport 7/23/24

EMMA DOYLE

“I'm just an ordinary girl who has done exceptional things by taking action, addressing injustices, and speaking my truth.” - Emma Doyle

Changing the Narrative in Sport 7/4/24 Changing the Narrative in Sport 7/4/24

PRITTI LAMAISON

“I aim to illustrate a journey defined by countless re-starts, moving each time into a new field, building from the ground up a new strategic innovation in the sports industry. The message I want to leave behind is one of resilience and the power of strategic vision, demonstrating how cultivating strong relationships and optimising resources can lead to remarkable achievements and lasting impact.” - Pritti Lamaison

Changing the Narrative in Sport 6/20/24 Changing the Narrative in Sport 6/20/24

CATHERINE CANALES

“Our self-imposed limitations often hold us back from extraordinary experiences.” - Catherine Canales

Changing the Narrative in Sport 6/16/24 Changing the Narrative in Sport 6/16/24

LILAMANI de SOYSA

“My parents and sports teachers in school (in Sri Lanka) encouraged my passion and need for sport and physical activity, as well as all the men and women who have supported me in myriad ways.” - Lilamani de Soysa

Changing the Narrative in Sport 5/8/24 Changing the Narrative in Sport 5/8/24

MARISA REICH

“Dreams begin with visualising it. The more we display, the more we will inspire.” - Marisa Reich

#Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.

As part of this event, we decided to share the stories of women working in sport. Our goal is to challenge stereotypes, increase representation, and celebrate the achievements of women in sport worldwide. So to do this, we issued a call for nominations on our channels, inviting people to nominate inspirational women in sport in Switzerland. Within 36 hours, we received over 80 nominations, so we knew we were on to something! People want to hear from women in sport. From March to May, we received 152 nominations and shared the stories of 26 women.

To further amplify these women's stories, we organised an exhibition at our Changing the Narrative event, and the feedback was so great that we got another idea... We decided to take #HerStory global! Following the event, and with the help of the England football legend, Jill Scott, we opened up #HerStory to international nominations. So far we have received nominations for 300+ women across 35+ countries. We are committed to reaching out to each of these women working in sport to see if they would like to share their story and perspectives.

We love hearing from these women and learning about their journeys. If you know any inspirational women working in sport, please nominate them using the button below. Thank you for being a Game-Changer!