#HERSTORY is dedicated to celebrating game-changers across the sport industry who are committed to driving positive change. We aimto amplify the stories and perspectives of women working in sport around the world.

To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.

#HERSTORY

NOMINATE HERE

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FIND A HERSTORY

Changing the Narrative in Sport 11/5/24 Changing the Narrative in Sport 11/5/24

CAMILA CARVALHO

“I believe that through sports, we can change the lives of many people. It is possible to remain true to our values while being qualified and empathetic leaders capable of making a significant impact in our industry.” - Camila Carvalho, OLY

Changing the Narrative in Sport 10/10/24 Changing the Narrative in Sport 10/10/24

LISA O’KEEFE

“There isn’t a single person who played a pivotal role in my career, but rather five or six key people who recognised my potential—probably before I did—and gave me opportunities and support, both on and off the rugby pitch. I have tried to do the same for others coming up behind me.” - Lisa O'Keefe MBE

Changing the Narrative in Sport 8/20/24 Changing the Narrative in Sport 8/20/24

JENNIFER HEIL

"At nine years old, I picked up the 1994 Sports Illustrated Olympic Preview magazine. As I flipped through the pages, I was captivated by images of female athletes practicing their sports with determination and grace. In that moment, I decided I would become an Olympian. Next, I had to find a sport." - Jennifer Heil

Changing the Narrative in Sport 7/25/24 Changing the Narrative in Sport 7/25/24

TANIA TEOH

“There were many naysayers when I chose to build my career in sports, but I decided to listen to my gut and focus on what I truly believe in: ‘Sports & Myself’. Eventually, the naysayers turned into YAY-sayers.” - Tania Teoh

Changing the Narrative in Sport 6/22/24 Changing the Narrative in Sport 6/22/24

REBECCA WARDELL

“You don't necessarily have to have studied sport or have been an athlete in order to work in sport. If you're passionate about sport and the benefits it can have in society, then any transferable skills can be applied in the sport industry.” - Rebecca Wardell

Changing the Narrative in Sport 6/15/24 Changing the Narrative in Sport 6/15/24

ANA JELUSIC, OLY

“Time after time, women have proven that gender is just one piece of the puzzle that makes them who they are. It doesn't set the boundaries for what you can achieve.” - Ana Jelusic, OLY

Changing the Narrative in Sport 6/11/24 Changing the Narrative in Sport 6/11/24

SOPHIA PAPAMICHALOPOULOS

“There's always a path; you just need the determination and creativity to discover it, and the courage to walk it. Once you reach your destination, you pave the way for other women to follow.” - Sophia Papamichalopoulos

Changing the Narrative in Sport 6/11/24 Changing the Narrative in Sport 6/11/24

ALYSSA LAGONIA

“I saw women playing football on television. I knew who the players were. I collected all the memorabilia and during the 1999 FIFA Women’s World Cup Final, a decision crystallised within me: I wanted to make playing football my life's pursuit.” - Alyssa Lagonia

Changing the Narrative in Sport 6/9/24 Changing the Narrative in Sport 6/9/24

NADINE BLANCHARD

“Anything is possible when you know what you want to do, and give yourself the means to achieve it” - Nadine Blanchard

Changing the Narrative in Sport 6/3/24 Changing the Narrative in Sport 6/3/24

MARGA RICO-JIMÉNEZ

“There is no failure if your objectives were clear, you went for them and you tried your best with the tools that you had at that moment” - Marga Rico-Jiménez

Changing the Narrative in Sport 5/28/24 Changing the Narrative in Sport 5/28/24

SAMIN ABEDKHOJASTEH

“I believe that if we have a strong reason to believe in ourselves , there is no impossible” - Samin Abedkhojasteh

Changing the Narrative in Sport 5/22/24 Changing the Narrative in Sport 5/22/24

ZEINA HAMARSHA

“Today there are stories about women in sport that are inspiring not only for female athletes, but also for male athletes.” - Zeina Hamarsha

Changing the Narrative in Sport 5/1/24 Changing the Narrative in Sport 5/1/24

ALICE RONCHETTI

“I wish for the industry to find the courage to break barriers and to lead on gender equality and inclusion.” - Alice Ronchetti

#Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.

As part of this event, we decided to share the stories of women working in sport. Our goal is to challenge stereotypes, increase representation, and celebrate the achievements of women in sport worldwide. So to do this, we issued a call for nominations on our channels, inviting people to nominate inspirational women in sport in Switzerland. Within 36 hours, we received over 80 nominations, so we knew we were on to something! People want to hear from women in sport. From March to May, we received 152 nominations and shared the stories of 26 women.

To further amplify these women's stories, we organised an exhibition at our Changing the Narrative event, and the feedback was so great that we got another idea... We decided to take #HerStory global! Following the event, and with the help of the England football legend, Jill Scott, we opened up #HerStory to international nominations. So far we have received nominations for 300+ women across 35+ countries. We are committed to reaching out to each of these women working in sport to see if they would like to share their story and perspectives.

We love hearing from these women and learning about their journeys. If you know any inspirational women working in sport, please nominate them using the button below. Thank you for being a Game-Changer!

NOMINATE HERE

#HERSTORY

FIND A HERSTORY

THE STORY OF #HERSTORY