ALICE RONCHETTI

“I wish for the industry to find the courage to break barriers and to lead on gender equality and inclusion.”

HerStory meets Alice Ronchetti, a former professional softball athlete, Head of Sport for FIS Freeride World Tour, and Laureus Italy ambassador. She shares #HerStory with a passion to invoke change in the sports industry for athletes, professionals, fans, and more.

A NEW NARRATIVE FOR WOMEN’S SPORT

“I hope that the storytelling necessary to draw people into women’s sports will revolve around their performance, athletic value and their ability to lead their team.”

INSPIRATION & MOTIVATION

“I draw inspiration from many different people - from my mother and her determination, to every single person who has coached me, motivated me and questioned me. I believe I have learned from every person, even in instances when I had to fight for what I believed was right.

I am grateful to those who highlighted the flaws in sports, as they taught me what to fight for and how to do so.”

“I’m working towards making Freeride and winter sports an exciting and safe place for all athletes, the environment and fans. I am a passionate advocate for sport for good, gender equality and good governance in sport.”