#HERSTORY is dedicated to celebrating game-changers across the sport industry who are committed to driving positive change. We aimto amplify the stories and perspectives of women working in sport around the world.

To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.

#HERSTORY

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FIND A HERSTORY

Changing the Narrative in Sport 12/3/24 Changing the Narrative in Sport 12/3/24

SAMANTHA MIYANDA

“Inequality inspired me to get into sport leadership, so that many other young girls would not experience what I did.” - Samantha Miyanda

Changing the Narrative in Sport 10/17/24 Changing the Narrative in Sport 10/17/24

PENNY MCINTYRE

“Believe in yourself and continue to build on the knowledge and skills you've gained. I think it is important to learn from those who have come before and to never stop learning and striving to be the best you can be.” - Penny McIntyre

Changing the Narrative in Sport 6/11/24 Changing the Narrative in Sport 6/11/24

ANNA SEROVA

“To get anything you have to fight for it.’ That’s the path of almost all women. But I sincerely hope that soon we will have to fight less.” - Anna Serova

Changing the Narrative in Sport 6/9/24 Changing the Narrative in Sport 6/9/24

NADINE BLANCHARD

“Anything is possible when you know what you want to do, and give yourself the means to achieve it” - Nadine Blanchard

Changing the Narrative in Sport 6/2/24 Changing the Narrative in Sport 6/2/24

YURLEY BENITEZ

“You belong to sports ! Prepare, don't stop learning, be curious, and be a little bit of a rebel.” - Yurley Benitez

Changing the Narrative in Sport 5/1/24 Changing the Narrative in Sport 5/1/24

ALICE RONCHETTI

“I wish for the industry to find the courage to break barriers and to lead on gender equality and inclusion.” - Alice Ronchetti

#Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.

As part of this event, we decided to share the stories of women working in sport. Our goal is to challenge stereotypes, increase representation, and celebrate the achievements of women in sport worldwide. So to do this, we issued a call for nominations on our channels, inviting people to nominate inspirational women in sport in Switzerland. Within 36 hours, we received over 80 nominations, so we knew we were on to something! People want to hear from women in sport. From March to May, we received 152 nominations and shared the stories of 26 women.

To further amplify these women's stories, we organised an exhibition at our Changing the Narrative event, and the feedback was so great that we got another idea... We decided to take #HerStory global! Following the event, and with the help of the England football legend, Jill Scott, we opened up #HerStory to international nominations. So far we have received nominations for 300+ women across 35+ countries. We are committed to reaching out to each of these women working in sport to see if they would like to share their story and perspectives.

We love hearing from these women and learning about their journeys. If you know any inspirational women working in sport, please nominate them using the button below. Thank you for being a Game-Changer!