#HERSTORY is dedicated to celebrating game-changers across the sport industry who are committed to driving positive change. We aimto amplify the stories and perspectives of women working in sport around the world.

To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.

#HERSTORY

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Changing the Narrative in Sport 11/28/24 Changing the Narrative in Sport 11/28/24

MÍRIAM MARIMON

“In sports, we all participate to the best of our abilities, and in most cases, disabilities are not inherent in the individual but in their environment. When the necessary resources are available to practice sports, the concept of disability fades away.” - Míriam Marimon

Changing the Narrative in Sport 8/1/24 Changing the Narrative in Sport 8/1/24

RICHA SHARMA

“If I could go back and talk to myself, I would say, ‘It’s OK to have multiple purposes and aspirations.’ The key is to have a plan and a timeline for how and when to achieve them. I would reassure myself that I can shine in all the places I want to shine; no one is stopping me.” - Richa Sharma

Changing the Narrative in Sport 7/19/24 Changing the Narrative in Sport 7/19/24

FELICITY GEORGE

“There is still a perception that women's sport should be marketed to women, but that is not the case. While the female audience percentage does increase for women's sport, at the end of the day it is people who have an interest in sport who are the most likely to consume it - so let's not forget that!” - Felicity George

Changing the Narrative in Sport 7/2/24 Changing the Narrative in Sport 7/2/24

GABRIELA VEGA BRUCH

"We must set aside gender, social class, nationality, abilities, and disabilities. The sky's the limit, and to reach it, you only need dedication and love." - Gabriela Vega Bruch

Changing the Narrative in Sport 6/15/24 Changing the Narrative in Sport 6/15/24

ANA JELUSIC, OLY

“Time after time, women have proven that gender is just one piece of the puzzle that makes them who they are. It doesn't set the boundaries for what you can achieve.” - Ana Jelusic, OLY

Changing the Narrative in Sport 6/11/24 Changing the Narrative in Sport 6/11/24

ANNA SEROVA

“To get anything you have to fight for it.’ That’s the path of almost all women. But I sincerely hope that soon we will have to fight less.” - Anna Serova

#Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.

As part of this event, we decided to share the stories of women working in sport. Our goal is to challenge stereotypes, increase representation, and celebrate the achievements of women in sport worldwide. So to do this, we issued a call for nominations on our channels, inviting people to nominate inspirational women in sport in Switzerland. Within 36 hours, we received over 80 nominations, so we knew we were on to something! People want to hear from women in sport. From March to May, we received 152 nominations and shared the stories of 26 women.

To further amplify these women's stories, we organised an exhibition at our Changing the Narrative event, and the feedback was so great that we got another idea... We decided to take #HerStory global! Following the event, and with the help of the England football legend, Jill Scott, we opened up #HerStory to international nominations. So far we have received nominations for 300+ women across 35+ countries. We are committed to reaching out to each of these women working in sport to see if they would like to share their story and perspectives.

We love hearing from these women and learning about their journeys. If you know any inspirational women working in sport, please nominate them using the button below. Thank you for being a Game-Changer!