2024 CTN Sport Summit
Harnessing the Power of Storytelling in Women’s Sport
May 16, 2024
About this Event:
This event will explore the transformative role of storytelling in women’s sport, focusing on how to craft compelling narratives that resonate with fans, drive engagement, and unlock commercial opportunities. Experts will share strategies for using storytelling to elevate the visibility of women’s sports, amplify diverse voices, and create deeper connections with audiences. From leveraging digital platforms to traditional media, the discussion will cover how to harness the power of narrative to fuel growth, inspire change, and shape the future of women’s sport.
Keynote Speaker
Tina Sharma Tiwari
“I believe in the extraordinary power of storytelling, to change lives and inspire.”
Tina Sharma Tiwari currently holds the position of Senior Media Relations & Olympic Games Communication Manager at the International Olympic Committee (IOC). Tina describes herself as a storyteller, communicator, journalist, author, artist & ace optimist.
Accelerating Change:
The Impact of Visibility and the Rise of Women's Sport
PANEL 1
This panel explored:
The Pivotal Role of Increased Visibility: Explore how increased visibility in women's sports drives growth, commercial investment, and fan engagement.
Combatting Gender Biases and Stereotypes: Discover actionable strategies to combat gender biases and stereotypes in the portrayal of women in sports.
Driving Initiatives for Systemic Change: Understand the significance of driving initiatives for systemic change within the sports industry, fostering inclusivity and equity for women
Meet the Panelists:
Senior Sports Rights Manager & Women’s Sport Project Lead,
European Broadcast Union
Elsa Arapi
Women’s Football
Development Manager,
FIFA
Marina Radulovic
Anne-Sophie Thilo, OLY
Founder and Adviser,
EKKUT
Nadia Bonjour (Moderator)
Founder and Strategist,
NB Communications
PANEL 2
Digital Strategies:
New Media, Innovation, & Growing Fan Engagement in Women’s Sport
This panel explored:
Tailoring Digital Strategies for Women’s Sports Fans – Craft content that resonates by aligning with audience preferences and behaviors.
Monetising Fan Engagement – Turn online interactions into commercial opportunities for growth.
Data-Driven Optimisation – Use analytics to refine strategies, enhance engagement, and drive success.
Meet the Panelists:
Lead Consultant,
Two Circles
Bettina Baer
3x3 Social Media & Digital Content Manager at FIBA
Esteban Gonzalez
Olya Abasolo Ovtchinnikova, OLY
Sr Advisor, Athlete Communications & Digital Engagement, IOC
Founder and Strategist,
NB Communications
Nadia Bonjour (Moderator)
COMMUNITY SPOTLIGHT
Longboard Girls Crew Switzerland
Proceeds from this year’s CTN Sport Summit will be donated to Longboard Girls Crew Switzerland, a volunteer-led organisation dedicated to supporting, promoting, and empowering girls and women in male-dominated sports, such as skating and longboarding.
SUMMIT ORGANISING COMMITTEE
For this event, we engaged Sports Master’s students to take the lead on event organisation, providing them with a platform to explore topics that resonate with them, and expose them to the CTN network. Our objective is to ensure that everyone can have the opportunity to actively participate in Changing the Narrative in sport, making our collective impact lasting.
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Team Lead
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Marketing Lead
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Campaign Lead
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Partnerships & Outreach
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Operations Lead
OUR 2024 PARTNERS
CTN is a not-for-profit organisation, and our aim is to ensure all our events are accessible by keeping entry prices low. This would not be possible without our partners, so we wish to thank them for their ongoing support in making Changing the Narrative in Sport possible.
CTN EDUCATION PARTNER
The mission of the International Academy of Sport Science and Technology (AISTS) is to bring a positive contribution to the management of sport through post-graduate and executive education, as well as applied research, consulting and services by developing, integrating and delivering multidisciplinary knowledge from human sciences, life sciences and engineering sciences.
AISTS is the official CTN Education Partner for our Summits hosted in Switzerland. 
CTN SUMMIT PARTNER
The objectives of the AISTS Alumni Committee is to serve the alumni group by facilitating interaction between its members and strengthening the network by offering various services to its members.
Through the partnership with the AISTS Alumni Committee, we were able to offer the alumni discounted tickets to attend the event.
CTN SUMMIT ADVISOR
The Global Observatory for Gender Equality & Sport is a global convenor and repository of research and expertise on gender equality and sport, physical education, and physical activity – or sport+ for short.
Building on the existing gender and sport movements across the world, they are dedicated to closing knowledge gaps and enabling actors to overcome global and systemic inequalities to advance gender equality for children and women in all their diversity in and through sport.