CTN Sport Summit
Harnessing the Power of Storytelling in Women’s Sport
May 16, 2024
Thank you for joining us on May 16th in Lausanne for an evening of dynamic speakers and panel discussions where top industry leaders shared insights and perspectives on how championing narratives across women’s sport can:
✔️ Enhance commercial opportunities to further develop sport for women and girls;
✔️ Boost fan engagement and reach new audiences, and;
✔️ Lead to greater, more equitable visibility for women athletes, teams, and administrators across the sports.
Keynote Speaker
Tina Sharma Tiwari
“I believe in the extraordinary power of storytelling, to change lives and inspire.”
Tina currently holds the position of Senior Media Relations & Olympic Games Communication Manager at the International Olympic Committee (IOC). Tina describes herself as a storyteller, communicator, journalist, author, artist & ace optimist.
Accelerating Change:
PANEL 1
The Impact of Visibility and the Rise of Women's Sport
Meet the Panelists:
Senior Sports Rights Manager & Women’s Sport Project Lead,
European Broadcast Union
Elsa Arapi
Women’s Football Development Manager, FIFA
Marina Radulovic
Anne-Sophie Thilo, OLY
Founder and Adviser,
EKKUT
Nadia Bonjour (Moderator)
Founder and Strategist,
NB Communications
This panel discussion will explore:
The Pivotal Role of Increased Visibility: Explore how increased visibility in women's sports drives growth, commercial investment, and fan engagement.
Combatting Gender Biases and Stereotypes: Discover actionable strategies to combat gender biases and stereotypes in the portrayal of women in sports.
Driving Initiatives for Systemic Change: Understand the significance of driving initiatives for systemic change within the sports industry, fostering inclusivity and equity for women
PANEL 2
New Media, Innovation, & Growing Fan Engagement in Women’s Sport
Digital Strategies:
Meet the Panelists:
Lead Consultant,
Two Circles
Bettina Baer
3x3 Social Media & Digital Content Manager at FIBA
Esteban Gonzalez
Olya Abasolo Ovtchinnikova, OLY
Sr Advisor, Athlete Communications & Digital Engagement, IOC
Founder and Strategist,
NB Communications
Nadia Bonjour (Moderator)
This panel discussion will explore:
Crafting Content and Adapting Digital Strategies for Diverse Audiences: Learn how to craft tailored digital strategies that align with the preferences and behaviours of women sports fans, developing targeted content that resonates with your audience.
Online Fan Engagement and Commercial Opportunities: Discover how online fan engagement can be leveraged to create new commercial opportunities for sports organisations, driving revenue and growth.
Leveraging Data to Optimise Digital Strategies: Explore the power of data analytics in optimising digital strategies, enhancing fan engagement efforts, and making informed decisions to drive success.
COMMUNITY SPOTLIGHT
Longboard Girls Crew Switzerland
Proceeds from this year’s CTN Sport Summit will be donated to Longboard Girls Crew Switzerland, a volunteer-led organisation dedicated to supporting, promoting, and empowering girls and women in male-dominated sports, such as skating and longboarding.
SUMMIT ORGANISING COMMITTEE
For this event, we engaged Sports Master’s students to take the lead on event organisation, providing them with a platform to explore topics that resonate with them, and expose them to the CTN network. Our objective is to ensure that everyone can have the opportunity to actively participate in Changing the Narrative in sport, making our collective impact lasting.
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Team Lead
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Marketing Lead
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Campaign Lead
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Partnerships & Outreach
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Operations Lead
OUR 2024 PARTNERS
CTN is a not-for-profit organisation, and our aim is to ensure all our events are accessible by keeping entry prices low. This would not be possible without our partners, so we wish to thank them for their ongoing support in making Changing the Narrative in Sport possible.
CTN SUMMIT PARTNER
The mission of the International Academy of Sport Science and Technology (AISTS) is to bring a positive contribution to the management of sport through post-graduate and executive education, as well as applied research, consulting and services by developing, integrating and delivering multidisciplinary knowledge from human sciences, life sciences and engineering sciences.
CTN SUMMIT PARTNER
The objectives of the AISTS Alumni Committee is to serve the alumni group by facilitating interaction between its members and strengthening the network by offering various services to its members.
Through the partnership with the AISTS Alumni Committee, we were able to offer the alumni discounted tickets to attend the event.
CTN SUMMIT ADVISOR
The Global Observatory for Gender Equality & Sport is a global convenor and repository of research and expertise on gender equality and sport, physical education, and physical activity – or sport+ for short.
Building on the existing gender and sport movements across the world, they are dedicated to closing knowledge gaps and enabling actors to overcome global and systemic inequalities to advance gender equality for children and women in all their diversity in and through sport.
