#HERSTORY is dedicated to celebrating game-changers across the sport industry who are committed to driving positive change. We aimto amplify the stories and perspectives of women working in sport around the world.

To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.

#HERSTORY

FIND A HERSTORY

South America Changing the Narrative in Sport South America Changing the Narrative in Sport

CAMILA CARVALHO

“I believe that through sports, we can change the lives of many people. It is possible to remain true to our values while being qualified and empathetic leaders capable of making a significant impact in our industry.” - Camila Carvalho, OLY

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Asia Changing the Narrative in Sport Asia Changing the Narrative in Sport

VANESSA SALES

“Be gentle and authentic to yourself and your beliefs. It’s easy to try to conform to your environment, but this can lead to long-term frustrations. Be patient, and don’t rush through phases; each opportunity equips you with what you need for the next level. Most importantly, enjoy the journey and savour each moment along the way.” - Vanessa Sales

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THE STORY OF #HERSTORY

#Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.
As part of this event, we decided to share the stories of women working in sport. Our goal is to challenge stereotypes, increase representation, and celebrate the achievements of women in sport worldwide. So to do this, we issued a call for nominations on our channels, inviting people to nominate inspirational women in sport in Switzerland. Within 36 hours, we received over 80 nominations, so we knew we were on to something! People want to hear from women in sport. From March to May, we received 152 nominations and shared the stories of 26 women.
To further amplify these women's stories, we organised an exhibition at our Changing the Narrative event, and the feedback was so great that we got another idea... We decided to take #HerStory global! Following the event, and with the help of the England football legend, Jill Scott, we opened up #HerStory to international nominations. So far we have received nominations for 300+ women across 35+ countries. We are committed to reaching out to each of these women working in sport to see if they would like to share their story and perspectives. 
We love hearing from these women and learning about their journeys. If you know any inspirational women working in sport, please nominate them using the button below. Thank you for being a Game-Changer!