ANNICK-ISABELLE MARCOUX

“Being recognised for putting in effort, working hard, and being a fierce competitor was what I wanted.”

Meet Annick-Isabelle, the Founder and Managing Partner of LangLeven Group. Based in Montréal, Annick-Isabelle is an experienced hybrid athlete who is happy to merge her passion of sports and business.

DEVELOPMENT & GROWTH

"Stepping onto a podium at a very young age taught me to be recognised for what I did well, not for how I looked, the clothes I wore, or the haircut I had. I wanted to be recognised for my effort, hard work, and fierce competitiveness. Competition became my vehicle for development and growth."

SPORT AND A PROFESSIONAL CAREER

"I have the chance as a master's athlete to pursue my athletic journey alongside my professional career. One does not go without the other. What I have learned in sports is useful in both my personal and professional lives."

EMERGING COMMERCIAL OPPORTUNITIES

“One exciting emerging commercial opportunity is the increasing interest of women in partnership agreements with sports startups. In exchange of equity, women in sports have access to leveraging and monetising their value for future earnings. This trend intensifies focus on women and fosters growth of women's sports e.g. FemTech”

COMMERCIAL INTERESTS & VALUES

“Balancing commercial interests with the integrity and values of sports requires a strong alignment on core values, integrity, and the personalities involved. If the commercial opportunity leverages the pure state of the athlete, founder or participant, the alignment becomes natural and adds value to both parties.”