SARAH CRUMBACH

“Successful women support each other and build strong networks.”

Meet Sarah Crumbach, a sport management expert with 15+ years experience, dedicated to connecting people through sport. She strategically designs, plans and implements events and programmes that provide platforms for value and impact for all stakeholders.

DECISION MAKING IN SPORT

“After decades of underinvestment, women's sport is finally starting to receive more resources - and the results came swiftly, just look at the last football EURO and World Cup! It's only logical that women should be involved in decision making at every level, whether it's coaching, administration, or on the board. Female leaders bring the perspectives, experiences and expertise from 50% of the world's population.”

EQUALITY IS A TEAM SPORT

“Equality is a team sport, and men absolutely need to be part of building a more equal future for everyone. Men can use their voices in spaces where women are not present. They can open doors and use the platform they have to share women's stories, facts, figures, and perspectives. And also: believe women when they raise issues and ask how they can support in specific situations.

The FIFA 2019 Women's World Cup was an amazing tournament. I remember being at the final, and at the end of the match during the celebrations, the whole crowd was chanting "Equal Pay” - it was an incredible moment that transcended sport.“