#HERSTORY is dedicated to celebrating game-changers across the sport industry who are committed to driving positive change. We aimto amplify the stories and perspectives of women working in sport around the world.

To nominate an inspirational woman in sport or learn more about the story of #HerStory, checkout the buttons below.

#HERSTORY

NOMINATE HERE

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FIND A HERSTORY

Changing the Narrative in Sport 6/11/24 Changing the Narrative in Sport 6/11/24

MARELY FLORES

“Prepare as best as you can and capitalise your resources to achieve your goals, persevere and be patient.” - Marely Flores

Changing the Narrative in Sport 6/9/24 Changing the Narrative in Sport 6/9/24

NADINE BLANCHARD

“Anything is possible when you know what you want to do, and give yourself the means to achieve it” - Nadine Blanchard

Changing the Narrative in Sport 6/9/24 Changing the Narrative in Sport 6/9/24

THAYSSA PLUM

“We need to keep believing in ourselves, continue to fight for more opportunities, and always support each other.” - Thayssa Plum

Changing the Narrative in Sport 6/3/24 Changing the Narrative in Sport 6/3/24

MARGA RICO-JIMÉNEZ

“There is no failure if your objectives were clear, you went for them and you tried your best with the tools that you had at that moment” - Marga Rico-Jiménez

Changing the Narrative in Sport 6/2/24 Changing the Narrative in Sport 6/2/24

ANNE-CATHERINE IENNÉ

“I envision a future where storytelling plays a prominent role in education. This is the starting point to ensure young girls see what is possible and understand that they are not limited. There is a lot of societal bias ingrained at a very young age, and this needs to be broken.” - Anne-Catherine Ienné

Changing the Narrative in Sport 6/2/24 Changing the Narrative in Sport 6/2/24

CLARENCE PEREZ DIAZ

“I am constantly inspired by my current colleagues and friends who are trying to make changes and strive for excellence in their respective areas” - Clarence Perez Diaz

Changing the Narrative in Sport 6/2/24 Changing the Narrative in Sport 6/2/24

LÍVIA SILVA KÄGI

“I would definitely like to leave behind the narrative that women are distrusting of each other and not able to truly connect and support one another." - Lívia Silva Kägi

Changing the Narrative in Sport 6/2/24 Changing the Narrative in Sport 6/2/24

YURLEY BENITEZ

“You belong to sports ! Prepare, don't stop learning, be curious, and be a little bit of a rebel.” - Yurley Benitez

Changing the Narrative in Sport 6/1/24 Changing the Narrative in Sport 6/1/24

CAROLINE HESSE-AHUMADA

“No matter how big or long the climb is, make the first step and you will find a way.” - Carolina Hesse-Ahumada

Changing the Narrative in Sport 5/30/24 Changing the Narrative in Sport 5/30/24

DIANA YONAH

“Through compelling narratives and diverse perspectives, we can challenge traditional gender norms and stereotypes, ultimately fostering a more inclusive and equitable sports environment.” - Diana Yonah

Changing the Narrative in Sport 5/29/24 Changing the Narrative in Sport 5/29/24

ÁINE POWER

“It is important that the sport industry leadership both reflects and represents the “product,” thereby ensuring authenticity.” - Áine Power

Changing the Narrative in Sport 5/29/24 Changing the Narrative in Sport 5/29/24

ELIZAVETA BRACHT-TISCHENKO, OLY

“Every woman in the field has a unique story to tell, and it is crucial that these stories are not only heard, but celebrated.” - Elizaveta Bracht-Tischenko, OLY

Changing the Narrative in Sport 5/28/24 Changing the Narrative in Sport 5/28/24

SAMIN ABEDKHOJASTEH

“I believe that if we have a strong reason to believe in ourselves , there is no impossible” - Samin Abedkhojasteh

Changing the Narrative in Sport 5/22/24 Changing the Narrative in Sport 5/22/24

ZEINA HAMARSHA

“Today there are stories about women in sport that are inspiring not only for female athletes, but also for male athletes.” - Zeina Hamarsha

Changing the Narrative in Sport 5/8/24 Changing the Narrative in Sport 5/8/24

MARISA REICH

“Dreams begin with visualising it. The more we display, the more we will inspire.” - Marisa Reich

Changing the Narrative in Sport 5/1/24 Changing the Narrative in Sport 5/1/24

ALICE RONCHETTI

“I wish for the industry to find the courage to break barriers and to lead on gender equality and inclusion.” - Alice Ronchetti

#Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport Summit in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.

As part of this event, we decided to share the stories of women working in sport. Our goal is to challenge stereotypes, increase representation, and celebrate the achievements of women in sport worldwide. So to do this, we issued a call for nominations on our channels, inviting people to nominate inspirational women in sport in Switzerland. Within 36 hours, we received over 80 nominations, so we knew we were on to something! People want to hear from women in sport. From March to May, we received 152 nominations and shared the stories of 26 women.

To further amplify these women's stories, we organised an exhibition at our Changing the Narrative event, and the feedback was so great that we got another idea... We decided to take #HerStory global! Following the event, and with the help of the England football legend, Jill Scott, we opened up #HerStory to international nominations. So far we have received nominations for 300+ women across 35+ countries. We are committed to reaching out to each of these women working in sport to see if they would like to share their story and perspectives.

We love hearing from these women and learning about their journeys. If you know any inspirational women working in sport, please nominate them using the button below. Thank you for being a Game-Changer!

NOMINATE HERE

#HERSTORY

FIND A HERSTORY

THE STORY OF #HERSTORY