#HERSTORY is dedicated to celebrating game-changers across the industry who are committed to driving positive change in sport. Our aim is to amplify the stories and perspectives of women working in sport around the world.

To nominate an inspirational woman in sport, click our button below.

#HERSTORY

Changing the Narrative in Sport Changing the Narrative in Sport

RICHA SHARMA

“If I could go back and talk to myself, I would say, ‘It’s OK to have multiple purposes and aspirations.’ The key is to have a plan and a timeline for how and when to achieve them. I would reassure myself that I can shine in all the places I want to shine; no one is stopping me.” - Richa Sharma

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Changing the Narrative in Sport Changing the Narrative in Sport

JULES HAY

“Currently, I am coaching U14 boys in an Australian Rules Football league. I believe having a woman coach normalises women in these roles and helps teenage boys develop respect for women. They respect me for my knowledge of the game, not just because I am a woman.” - Jules Hay

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Changing the Narrative in Sport Changing the Narrative in Sport

TANIA TEOH

“There were many naysayers when I chose to build my career in sports, but I decided to listen to my gut and focus on what I truly believe in: ‘Sports & Myself’. Eventually, the naysayers turned into YAY-sayers.” - Tania Teoh

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Changing the Narrative in Sport Changing the Narrative in Sport

EMMA DOYLE

“I'm just an ordinary girl who has done exceptional things by taking action, addressing injustices, and speaking my truth.” - Emma Doyle

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Changing the Narrative in Sport Changing the Narrative in Sport

FELICITY GEORGE

“There is still a perception that women's sport should be marketed to women, but that is not the case. While the female audience percentage does increase for women's sport, at the end of the day it is people who have an interest in sport who are the most likely to consume it - so let's not forget that!” - Felicity George

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Changing the Narrative in Sport Changing the Narrative in Sport

MEGAN REUTER

“It’s crucial to spend time learning about yourself outside of athletics. Most importantly, remember that you are more than your sport.” - Megan Reuter

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Changing the Narrative in Sport Changing the Narrative in Sport

VANESSA ÅSELL TSURUGA

“Talk to many people at all levels and learn from their experiences. Everyone and everything around you is your teacher.” - Vanessa Åsell Tsuruga

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Changing the Narrative in Sport Changing the Narrative in Sport

LI NEO TAY

“When your career is your passion, this is where the magic happens. You give 200% because it doesn’t feel like work.” - Li Neo Tay

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Changing the Narrative in Sport Changing the Narrative in Sport

MONA YEGANEGI

“I have always pushed beyond the limit, refusing to be ordinary, and have demonstrated boldness and resilience in achieving my goals. My goal has been to support the growth of women and young individuals, and advocate for fairness, always standing up after every challenge. Of which there have been many.” - Mona Yeganegi

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Changing the Narrative in Sport Changing the Narrative in Sport

TINA KEOWN

“By sharing my experiences and advocating for positive change within my own industry, I hope to inspire future generations of women to pursue their dreams and challenge the gender barriers that still persist in sports. I aim to lead by example, demonstrating the importance of resilience, perseverance, and courage in the face of adversity.” - Tina Keown

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Changing the Narrative in Sport Changing the Narrative in Sport

PRITTI LAMAISON

“I aim to illustrate a journey defined by countless re-starts, moving each time into a new field, building from the ground up a new strategic innovation in the sports industry. The message I want to leave behind is one of resilience and the power of strategic vision, demonstrating how cultivating strong relationships and optimising resources can lead to remarkable achievements and lasting impact.” - Pritti Lamaison

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Changing the Narrative in Sport Changing the Narrative in Sport

GABRIELA VEGA BRUCH

"We must set aside gender, social class, nationality, abilities, and disabilities. The sky's the limit, and to reach it, you only need dedication and love." - Gabriela Vega Bruch

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Changing the Narrative in Sport Changing the Narrative in Sport

CLARE HANLON

“Have fun and enjoy the ride; there is no straight path along your journey” - Clare Hanlon

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Changing the Narrative in Sport Changing the Narrative in Sport

ANNICK-ISABELLE MARCOUX

“Being recognised for putting in effort, working hard, and being a fierce competitor was what I wanted.” - Annick-Isabelle Marcoux

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Changing the Narrative in Sport Changing the Narrative in Sport

REBECCA WARDELL

“You don't necessarily have to have studied sport or have been an athlete in order to work in sport. If you're passionate about sport and the benefits it can have in society, then any transferable skills can be applied in the sport industry.” - Rebecca Wardell

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Changing the Narrative in Sport Changing the Narrative in Sport

GAME MOTHIBI

“My journey has been challenging, hard, yet incredibly fun and amazing. From being a shy table tennis player and a passionate teacher who left her job with no fall back plan, to pursuing her love for sports, to thriving as a woman in a male-dominated sports administration, I've never stopped pushing forward.” - Game Mothibi

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Changing the Narrative in Sport Changing the Narrative in Sport

CATHERINE CANALES

“Our self-imposed limitations often hold us back from extraordinary experiences.” - Catherine Canales

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Changing the Narrative in Sport Changing the Narrative in Sport

LILAMANI de SOYSA

“My parents and sports teachers in school (in Sri Lanka) encouraged my passion and need for sport and physical activity, as well as all the men and women who have supported me in myriad ways.” - Lilamani de Soysa

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Changing the Narrative in Sport Changing the Narrative in Sport

LÉNA CURTET

“Because men and women have different sensitivities, it's important that all genders are represented to try to achieve the most balanced and fair leadership possible.” - Léna Curtet

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Changing the Narrative in Sport Changing the Narrative in Sport

ANA JELUSIC, OLY

“Time after time, women have proven that gender is just one piece of the puzzle that makes them who they are. It doesn't set the boundaries for what you can achieve.” - Ana Jelusic, OLY

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THE STORY OF #HERSTORY

#Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport event in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.
As part of this event, we decided to amplify the profiles of women working in sport. We issued a call for nominations on our channels, inviting people to nominate inspirational women in sport in Switzerland. Within 36 hours, we received over 80 nominations, so we knew we were on to something! This highlighted that people want to hear from women in sport. From March to May, we received 152 nominations and shared the stories of 26 women.
To further amplify these women's stories, we organised an exhibition at our Changing the Narrative event, and the feedback was so great that we got another idea. We decided to take #HerStory global! Following the event, and with the help of the England football legend, Jill Scott, we opened up #HerStory to international nominations. So far we have received nominations for 300+ women across 35+ countries. We are committed to reaching out to each of these women working in sport to see if they would like to share their story and perspectives. 
We love hearing from these women and getting to amplify their voices. If you know any inspirational women working in sport, please nominate them using the button below. Thank you for being a Game-Changer!