#HERSTORY is dedicated to celebrating game-changers across the industry who are committed to driving positive change in sport. Our aim is to amplify the stories and perspectives of women working in sport around the world.

To nominate an inspirational woman in sport, click our button below.

#HERSTORY

Changing the Narrative in Sport Changing the Narrative in Sport

SARAH CRUMBACH

“Successful women support each other and build strong networks. Having more than one woman in a meeting room is a crucial step to going beyond individual success and building a better sports industry for all.” - Sarah Crumbach

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Changing the Narrative in Sport Changing the Narrative in Sport

SOPHIA PAPAMICHALOPOULOS

“There's always a path; you just need the determination and creativity to discover it, and the courage to walk it. Once you reach your destination, you pave the way for other women to follow.” - Sophia Papamichalopoulos

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Changing the Narrative in Sport Changing the Narrative in Sport

LOMBE MWAMBWA

“Be ungovernable in the face of unfair stereotypes or biases wielded to exclude you from a space you wish to be in.” - Lombe Mwambwa

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Changing the Narrative in Sport Changing the Narrative in Sport

ALYSSA LAGONIA

“I saw women playing football on television. I knew who the players were. I collected all the memorabilia and during the 1999 FIFA Women’s World Cup Final, a decision crystallised within me: I wanted to make playing football my life's pursuit.” - Alyssa Lagonia

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Changing the Narrative in Sport Changing the Narrative in Sport

ANNA SEROVA

“To get anything you have to fight for it.’ That’s the path of almost all women. But I sincerely hope that soon we will have to fight less.” - Anna Serova

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Changing the Narrative in Sport Changing the Narrative in Sport

MARELY FLORES

“Prepare as best as you can and capitalise your resources to achieve your goals, persevere and be patient.” - Marely Flores

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Changing the Narrative in Sport Changing the Narrative in Sport

NADINE BLANCHARD

“Anything is possible when you know what you want to do, and give yourself the means to achieve it” - Nadine Blanchard

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Changing the Narrative in Sport Changing the Narrative in Sport

THAYSSA PLUM

“We need to keep believing in ourselves, continue to fight for more opportunities, and always support each other.” - Thayssa Plum

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Changing the Narrative in Sport Changing the Narrative in Sport

MARGA RICO-JIMÉNEZ

“There is no failure if your objectives were clear, you went for them and you tried your best with the tools that you had at that moment” - Marga Rico-Jiménez

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Changing the Narrative in Sport Changing the Narrative in Sport

VALERIA SORRENTINO

“Women are going from backstage to the front stage of the game in every area of sport. We are breaking barriers and achieving in the spaces that were ours to be achieved. It is time to celebrate and encourage more women to shine and take the places they deserve.” - Valeria Sorrention

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Changing the Narrative in Sport Changing the Narrative in Sport

ANNE-CATHERINE IENNÉ

“I envision a future where storytelling plays a prominent role in education. This is the starting point to ensure young girls see what is possible and understand that they are not limited. There is a lot of societal bias ingrained at a very young age, and this needs to be broken.” - Anne-Catherine Ienné

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Changing the Narrative in Sport Changing the Narrative in Sport

CLARENCE PEREZ DIAZ

“I am constantly inspired by my current colleagues and friends who are trying to make changes and strive for excellence in their respective areas” - Clarence Perez Diaz

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Changing the Narrative in Sport Changing the Narrative in Sport

LÍVIA SILVA KÄGI

“I would definitely like to leave behind the narrative that women are distrusting of each other and not able to truly connect and support one another." - Lívia Silva Kägi

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Changing the Narrative in Sport Changing the Narrative in Sport

YURLEY BENITEZ

“You belong to sports ! Prepare, don't stop learning, be curious, and be a little bit of a rebel.” - Yurley Benitez

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Changing the Narrative in Sport Changing the Narrative in Sport

CAROLINE HESSE-AHUMADA

“No matter how big or long the climb is, make the first step and you will find a way.” - Carolina Hesse-Ahumada

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Changing the Narrative in Sport Changing the Narrative in Sport

DIANA YONAH

“Through compelling narratives and diverse perspectives, we can challenge traditional gender norms and stereotypes, ultimately fostering a more inclusive and equitable sports environment.” - Diana Yonah

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Changing the Narrative in Sport Changing the Narrative in Sport

ÁINE POWER

“It is important that the sport industry leadership both reflects and represents the “product,” thereby ensuring authenticity.” - Áine Power

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Changing the Narrative in Sport Changing the Narrative in Sport

ELIZAVETA BRACHT-TISCHENKO, OLY

“Every woman in the field has a unique story to tell, and it is crucial that these stories are not only heard, but celebrated.” - Elizaveta Bracht-Tischenko, OLY

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Changing the Narrative in Sport Changing the Narrative in Sport

SAMIN ABEDKHOJASTEH

“I believe that if we have a strong reason to believe in ourselves , there is no impossible” - Samin Abedkhojasteh

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Changing the Narrative in Sport Changing the Narrative in Sport

ZEINA HAMARSHA

“Today there are stories about women in sport that are inspiring not only for female athletes, but also for male athletes.” - Zeina Hamarsha

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THE STORY OF #HERSTORY

#Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport event in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.
As part of this event, we decided to amplify the profiles of women working in sport. We issued a call for nominations on our channels, inviting people to nominate inspirational women in sport in Switzerland. Within 36 hours, we received over 80 nominations, so we knew we were on to something! This highlighted that people want to hear from women in sport. From March to May, we received 152 nominations and shared the stories of 26 women.
To further amplify these women's stories, we organised an exhibition at our Changing the Narrative event, and the feedback was so great that we got another idea. We decided to take #HerStory global! Following the event, and with the help of the England football legend, Jill Scott, we opened up #HerStory to international nominations. So far we have received nominations for 300+ women across 35+ countries. We are committed to reaching out to each of these women working in sport to see if they would like to share their story and perspectives. 
We love hearing from these women and getting to amplify their voices. If you know any inspirational women working in sport, please nominate them using the button below. Thank you for being a Game-Changer!