“Storytelling helps people understand what is possible, and also makes visible the challenges that come with the journey. It shows what is possible, and makes it visible.”

Meet Anne-Catherine Ienne, former sports event volunteer whose work led to her current role as Team Lead of Volunteer Management at FIFA.

A MEMORABLE EXPERIENCE

“Meeting Rachel Yankey at the London Youth Games and hearing her story was very memorable to me as I am an Arsenal Fan. I was volunteering as a Team Leader supporting and looking after athletes who were giving medals to the participating kids. When she shared her story, playing with boys first and how she is now one of the most recognized football players, to me it was life changing.”

A CHERISHED SPORT MEMORY

“During the London 2012 Olympics and Paralympics I was a Medal Ceremony Coordinator and had a close knit team of volunteers. The hours were long but the dedication, care and engagement of my team helped me make it through. It was made even more special because I met my first manager in this position and it helped me secure my current role at FIFA.”