GRETA DÖNNECKE

“Female leadership in sports is essential for shaping an inclusive and diverse future, and I aim to inspire young girls to see no limits in pursuing their passions, just like I did.”

Meet Greta Marie Doennecke, who, through volunteering at small sporting events, developed a passion that became her profession. She has been working in the sports and event industry since 2017, starting as a volunteer and working student, and now as a freelancer. Currently, Greta is the merchandise manager at HYROX South Africa while continuing to freelance for various sporting events.

EVERY OPPORTUNITY SHAPES YOUR PATH

"No matter where you start, you can grow into a leader who shapes the future of sports. Through my experiences working at both small community events and global championships, I’ve learned that every opportunity, no matter the scale, is valuable and shapes your path. Every challenge is an opportunity to grow and break new ground. Don’t wait for opportunities to come to you—create them. Volunteer, take on projects, try out different departments, and show that you’re willing to go the extra mile."

GRETA’S EYE-OPENING EXPERIENCE AT THE SPECIAL OLYMPICS

“The Special Olympics World Games Berlin 2023 opened my eyes and turned my view on sport upside down. Witnessing athletes overcoming challenges and celebrating their abilities made me realise how sport can transcend competition and become a platform for unity, inclusion, and joy. That moment continues to fuel my passion for creating opportunities in sport where everyone, regardless of ability, feels valued and empowered. It was so amazing that I even got the Special Olympics logo tattooed on my arm.”

SPORT AND VOLUNTEERING RUNS IN THE FAMILY

“My mum took me to my first ever sporting event as a volunteer when I was 12; it was a small women’s run in Hamburg. I loved it and joined her whenever she had to work. When I started working properly, she became my boss, and I learned so much from her. Now, 7 years later, I’m her boss, and we work together everywhere. I LOVE IT.”

MEDIA REPRESENTATION IN SPORT

“Media representation and storytelling are essential because they change public perceptions, draw attention to marginalised groups, and motivate future generations. Media attention that centres on the experiences of different athletes humanises them, dispels prejudices, and gives voice to those who were previously ignored. By sharing athletes' stories and experiences across various identities, abilities, and backgrounds, we can increase awareness of what it means to play and excel in sport.”