#HERSTORY is dedicated to celebrating game-changers across the industry who are committed to driving positive change in sport. Our aim is to amplify the stories and perspectives of women working in sport around the world.
To nominate an inspirational woman in sport, click our button below.
#HERSTORY
THUBAELIHLE SIBANDA
"I’m passing a message that women do belong on the sports field and in any field that they choose, and that sometimes it might not seem like people like us do not exist, but when you search hard enough you will find someone that can inspire you to push towards your goals and to be part of the change makers too.” - Thubaelihle Sibanda
VANESSA SALES
“Be gentle and authentic to yourself and your beliefs. It’s easy to try to conform to your environment, but this can lead to long-term frustrations. Be patient, and don’t rush through phases; each opportunity equips you with what you need for the next level. Most importantly, enjoy the journey and savour each moment along the way.” - Vanessa Sales
ÁINE POWER
“It is important that the sport industry leadership both reflects and represents the “product,” thereby ensuring authenticity.” - Áine Power
THE STORY OF #HERSTORY
#Herstory is a digital campaign that was created in the lead-up to our Changing the Narrative in Sport event in May 2024 in Lausanne. This event focused on “Harnessing the Power of Storytelling for Women’s Sports”. We explored how athletes are portrayed in the media, strategies to enhance their exposure, the role of digital transformation, and ways to overcome bias.As part of this event, we decided to amplify the profiles of women working in sport. We issued a call for nominations on our channels, inviting people to nominate inspirational women in sport in Switzerland. Within 36 hours, we received over 80 nominations, so we knew we were on to something! This highlighted that people want to hear from women in sport. From March to May, we received 152 nominations and shared the stories of 26 women.To further amplify these women's stories, we organised an exhibition at our Changing the Narrative event, and the feedback was so great that we got another idea. We decided to take #HerStory global! Following the event, and with the help of the England football legend, Jill Scott, we opened up #HerStory to international nominations. So far we have received nominations for 300+ women across 35+ countries. We are committed to reaching out to each of these women working in sport to see if they would like to share their story and perspectives. We love hearing from these women and getting to amplify their voices. If you know any inspirational women working in sport, please nominate them using the button below. Thank you for being a Game-Changer!