“I never knew or thought I would work in the World Cup but I did. I might have left the organisation but the experience that I recieved then in the department and at the World Cup will move with me forever.”

Meet Diana Yonah, sports management professional, passionate about developing football at grassroots level across Africa. Dedicated to promoting women’s football, sportsmanship, teamwork and skill development.

CHALLENGING STEREOTYPES

“By sharing diverse and inclusive narratives of women in sports, storytelling allows for a deeper understanding of their experiences, challenges, and achievements. Through these narratives, stereotypes can be challenged and dismantled, paving the way for more accurate and representative media coverage. Additionally, storytelling has the potential to humanise women athletes, shifting the focus from traditional biases to their individual stories and accomplishments, ultimately fostering greater respect and appreciation for women in sports.”

SHIFTING FROM TRADITIONAL BIASES

“Storytelling has the potential to humanise women athletes, shifting the focus from traditional biases to their individual stories and accomplishments, ultimately fostering greater respect and appreciation for women in sports.”