Changing the Narrative

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ANNA SEROVA

“Storytelling helps to see real people behind the names. When we see these women’s paths and understand their battles, we cannot stay indifferent.”

Meet Anna Serova, a sports professional with European Aquatics. Passionate fencer and dancer. Anna’s story demonstrates the power of education and support to change perceptions and breakdown barriers in sport.

A CHANGE IN PERSPECTIVE

“6 years ago I was working with UFC. It was my first experience with combat sport and I perceived it as brutal, bloody and absolutely a male sport. To change my perception my colleague gave me a book by Ronda Rousey, My Fight/Your Fight. My favorite quote was, “You have to fight because you can’t count on anyone else fighting for you. And you have to fight for people who can’t fight for themselves. To get anything of real value, you have to fight for it.”