“I wish for the industry to find the courage to break barriers and to lead on gender equality and inclusion.”

HerStory meets Alice Ronchetti, a former professional softball athlete, Head of Sport for FIS Freeride World Tour, and Laureus Italy ambassador. She shares #HerStory with a passion to invoke change in the sports industry for athletes, professionals, fans, and more.

INSPIRATION & MOTIVATION

“I draw inspiration from many different people - from my mother and her determination, to every single person who has coached me, motivated me and questioned me. I believe I have learned from every person, even in instances when I had to fight for what I believed was right.

I am grateful to those who highlighted the flaws in sports, as they taught me what to fight for and how to do so.”